Cookie Policy

Updated March 12, 2024.

This Cookie Policy explains how Early Works LLC ("Company", "we", "us", and "our") uses cookies and similar technologies to recognize you when you visit our website at https://www.berryfertility.com or use the Berry Fertility mobile application (collectively, the “Online Properties”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

1. What are cookies?
2. Why do we use cookies?
3. How can I control cookies?
4. Essential cookies
5. Analytics and customization cookies
6. What about other tracking technologies, like web beacons?
7. Do you use Flash cookies or Local Shared Objects?
8. Do you serve targeted advertising?
9. How often will you update this Cookie Policy?
10. Where can I get further information?

1. What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website or use an application. Cookies are widely used in order to make websites and applications work more efficiently, as well as to collect information about visitors.

In this case, cookies used by the Company are called "first party cookies". Cookies set by parties other than the Company are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website or application.

2. Why do we use cookies?

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Online Properties to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Online Properties for advertising, analytics and other purposes. This is described in more detail below.

The specific types of first and third party cookies served through our Online Properties and the purposes they perform may vary depending on the specific Online Properties you visit.

3. How can I control cookies?

Different browsers provide different controls for limiting the cookies you receive. You can control which sites are allowed to set cookies or set your browser to delete cookies on exit or manually. There are also many extensions that help you control cookies on browsers like Firefox and Chrome.

4. Essential cookies

These cookies are strictly necessary to provide you with services available through our Online Properties and to use some of their features, such as access to secure areas.

5. Analytics and customization cookies

These cookies collect information that is used either in aggregate form to help us understand how our Online Properties are being used or how effective our marketing campaigns are, or to help us customize our Online Properties for you.

6. What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Online Properties or opened an e-mail including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

7. Do you use Flash cookies or Local Shared Objects?

Our Online Properties may also use "Flash Cookies" (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

8. Do you serve targeted advertising?

We do not serve targeted ads within the Online Properties. And we never sell user data to third parties for advertising.

We do use Google Analytics to gather website and mobile app usage information that we may use to create ads for placement outside of the Online Properties to potential customers in the future.

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

10. Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at support@berryfertility.com.